The Lovie Project · Fashion History · Article 03
Category 05 · Industrial suppliers
Fictional Ad This could be yours
Nevada · 1870
We don't do
fashion. We just hold
it together.

Jacob Davis wasn't thinking about fashion. He grabbed a copper rivet off his workbench — the kind used on horse blankets — and hammered it through a pocket corner.

4 billion pairs of jeans later, the rivet is still there.

We still make it.

HOLDFAST CO. Industrial Fasteners · Est. 1869
holdfast.co Carson City, NV
Miners Nevada 1870
Comstock Lode · Nevada · ca. 1870
Holdfast Co. is a fictional brand created for this concept · No real company is represented · Created by The Lovie Project · Fashion History Series · Article 03
lovieproject.com
Concept: Category 05 · Physical component supplier
Article: "The Rivet That Built an Industry"
Contact: editorial@lovieproject.com
This could be your ad
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